Business Innovation Part 2

About the subject

In a time when design-led companies outperform other companies, students are immersed in the process of finding and solving customer problems or needs, exploring opportunities and managing challenges through design thinking. The customer is at the centre of the innovation process and the generation of viable business products, services, and processes.

Students work collaboratively on a business to identify key challenges and opportunities using tools such as PESTLE and SWOT. In addition, students develop marketing campaign plans, including digital marketing, to promote the business to the targeted customers. Furthermore, students create a business model summary and present their ideas in a final business pitch. 

Stage 1 Business Innovation Part 2 consists of the following 4 topics: 

• Business Case Study
• Business Communication
• Business Model Summary
• Business Pitch and Evaluation 

Assessment

Assessment at Stage 1 is school based. Students demonstrate evidence of their learning through the following assessment types:

• Business Skills
• Business Pitch

At least one or more assessment task is created collaboratively.

Further Study

This course prepares students for studying Stage 2 Business Innovation.